小天(tian)鵝(e)徐彭城：今(jin)年(nian)洗衣機市場有三大(da)新引擎

作為洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)行(xing)業(ye)的(de)(de)(de)(de)領先(xian)企業(ye)，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)在今(jin)年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)AWE上(shang)(shang)發(fa)(fa)布了全(quan)(quan)(quan)球(qiu)首(shou)創(chuang)全(quan)(quan)(quan)艙(cang)抑菌(jun)(jun)設(she)計(ji)的(de)(de)(de)(de)"潔癖君"新(xin)(xin)品(pin)(pin)(pin)，同時也開啟健(jian)(jian)康洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)滌(di)(di)(di)的(de)(de)(de)(de)戰(zhan)略(lve)新(xin)(xin)定(ding)位。那么(me)，這(zhe)一(yi)(yi)新(xin)(xin)品(pin)(pin)(pin)上(shang)(shang)市(shi)(shi)(shi)對(dui)于小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)和(he)(he)中(zhong)(zhong)國洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)產(chan)(chan)業(ye)來(lai)說(shuo)又意(yi)味著什么(me)？除(chu)了健(jian)(jian)康，2017年(nian)(nian)(nian)(nian)中(zhong)(zhong)國洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)市(shi)(shi)(shi)場(chang)還將(jiang)(jiang)有哪些新(xin)(xin)的(de)(de)(de)(de)變化和(he)(he)亮點(dian)？"今(jin)年(nian)(nian)(nian)(nian)將(jiang)(jiang)是(shi)(shi)(shi)全(quan)(quan)(quan)球(qiu)健(jian)(jian)康洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)滌(di)(di)(di)的(de)(de)(de)(de)新(xin)(xin)元(yuan)(yuan)年(nian)(nian)(nian)(nian)，這(zhe)不只(zhi)(zhi)是(shi)(shi)(shi)小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)在洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)市(shi)(shi)(shi)場(chang)上(shang)(shang)新(xin)(xin)戰(zhan)略(lve)，更是(shi)(shi)(shi)眾多消(xiao)費(fei)需(xu)求品(pin)(pin)(pin)質(zhi)升級水(shui)到渠成的(de)(de)(de)(de)結果(guo)。從產(chan)(chan)業(ye)發(fa)(fa)展、技(ji)(ji)術(shu)(shu)創(chuang)新(xin)(xin)和(he)(he)消(xiao)費(fei)需(xu)求等(deng)(deng)多個(ge)層面來(lai)看，今(jin)年(nian)(nian)(nian)(nian)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)產(chan)(chan)業(ye)發(fa)(fa)展的(de)(de)(de)(de)三(san)大動(dong)力(li)已經出現(xian)。"3月9日，2017AWE，洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)領軍(jun)企業(ye)小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)全(quan)(quan)(quan)球(qiu)首(shou)發(fa)(fa)"全(quan)(quan)(quan)艙(cang)抑菌(jun)(jun)設(she)計(ji)"的(de)(de)(de)(de)"潔癖君"新(xin)(xin)品(pin)(pin)(pin)，一(yi)(yi)舉填補全(quan)(quan)(quan)球(qiu)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)健(jian)(jian)康抑菌(jun)(jun)除(chu)菌(jun)(jun)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)滌(di)(di)(di)空間，也開啟家(jia)(jia)庭用戶(hu)從"看得見(jian)的(de)(de)(de)(de)干凈"到"看不見(jian)的(de)(de)(de)(de)干凈"健(jian)(jian)康洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)新(xin)(xin)體(ti)(ti)驗(yan)。小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)CTO徐(xu)(xu)(xu)彭(peng)城(cheng)在現(xian)場(chang)與媒體(ti)(ti)溝通坦言(yan)，除(chu)了健(jian)(jian)康洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)滌(di)(di)(di)的(de)(de)(de)(de)新(xin)(xin)體(ti)(ti)驗(yan)之外(wai)，整個(ge)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)產(chan)(chan)業(ye)在今(jin)年(nian)(nian)(nian)(nian)迎來(lai)健(jian)(jian)康化、智(zhi)(zhi)(zhi)能(neng)化和(he)(he)品(pin)(pin)(pin)牌化的(de)(de)(de)(de)三(san)大驅動(dong)力(li)量。小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)徐(xu)(xu)(xu)彭(peng)城(cheng)：今(jin)年(nian)(nian)(nian)(nian)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)市(shi)(shi)(shi)場(chang)有三(san)大新(xin)(xin)引(yin)(yin)擎就在剛剛過(guo)(guo)去的(de)(de)(de)(de)2016年(nian)(nian)(nian)(nian)家(jia)(jia)電(dian)市(shi)(shi)(shi)場(chang)上(shang)(shang)，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)毫無(wu)懸念取得"量增(zeng)(zeng)利漲"的(de)(de)(de)(de)雙豐(feng)收：公司實(shi)現(xian)營業(ye)收入達到163.3億(yi)(yi)(yi)元(yuan)(yuan)，同比(bi)(bi)增(zeng)(zeng)長(chang)(chang)24.4%；實(shi)現(xian)歸母凈利潤11.8億(yi)(yi)(yi)元(yuan)(yuan)，同比(bi)(bi)增(zeng)(zeng)長(chang)(chang)27.8%，扣非后(hou)歸母凈利潤11.6億(yi)(yi)(yi)元(yuan)(yuan)，同比(bi)(bi)增(zeng)(zeng)幅達到28.7%。這(zhe)已經是(shi)(shi)(shi)小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)連續兩(liang)年(nian)(nian)(nian)(nian)來(lai)保(bao)(bao)持著"逆勢(shi)增(zeng)(zeng)長(chang)(chang)"。來(lai)自(zi)(zi)中(zhong)(zhong)怡康的(de)(de)(de)(de)市(shi)(shi)(shi)場(chang)監測數據顯示：2016年(nian)(nian)(nian)(nian)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)市(shi)(shi)(shi)場(chang)零售量和(he)(he)零售額分別(bie)(bie)同比(bi)(bi)增(zeng)(zeng)長(chang)(chang)5.1%、2.4%。這(zhe)意(yi)味著小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)取得超出行(xing)業(ye)平(ping)均(jun)增(zeng)(zeng)速(su)(su)近(jin)5倍的(de)(de)(de)(de)增(zeng)(zeng)長(chang)(chang)業(ye)績，這(zhe)無(wu)疑創(chuang)造了中(zhong)(zhong)國家(jia)(jia)電(dian)產(chan)(chan)業(ye)的(de)(de)(de)(de)發(fa)(fa)展新(xin)(xin)紀錄。對(dui)此徐(xu)(xu)(xu)彭(peng)城(cheng)坦言(yan)，在中(zhong)(zhong)國家(jia)(jia)電(dian)市(shi)(shi)(shi)場(chang)上(shang)(shang)，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)是(shi)(shi)(shi)一(yi)(yi)個(ge)非常(chang)(chang)低調而踏實(shi)的(de)(de)(de)(de)企業(ye)，從來(lai)不與別(bie)(bie)人(ren)比(bi)(bi)，我們只(zhi)(zhi)關注產(chan)(chan)品(pin)(pin)(pin)、技(ji)(ji)術(shu)(shu)和(he)(he)用戶(hu)需(xu)求。比(bi)(bi)如說(shuo)，此次小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)推(tui)出"潔癖君"系列針對(dui)的(de)(de)(de)(de)不僅(jin)是(shi)(shi)(shi)"看的(de)(de)(de)(de)見(jian)的(de)(de)(de)(de)污漬"，更是(shi)(shi)(shi)"看不見(jian)的(de)(de)(de)(de)隱患"--細菌(jun)(jun)、過(guo)(guo)敏(min)原(yuan)等(deng)(deng)致(zhi)病因子。與芬蘭的(de)(de)(de)(de)一(yi)(yi)家(jia)(jia)行(xing)業(ye)巨(ju)頭(tou)合(he)作，可以(yi)說(shuo)是(shi)(shi)(shi)率先(xian)將(jiang)(jiang)醫用級別(bie)(bie)的(de)(de)(de)(de)抗(kang)(kang)菌(jun)(jun)抑菌(jun)(jun)材料應用到家(jia)(jia)用洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)產(chan)(chan)品(pin)(pin)(pin)上(shang)(shang)，將(jiang)(jiang)會創(chuang)造"獨一(yi)(yi)無(wu)二"的(de)(de)(de)(de)體(ti)(ti)驗(yan)。小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)徐(xu)(xu)(xu)彭(peng)城(cheng)：今(jin)年(nian)(nian)(nian)(nian)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)市(shi)(shi)(shi)場(chang)有三(san)大新(xin)(xin)引(yin)(yin)擎來(lai)自(zi)(zi)全(quan)(quan)(quan)球(qiu)抗(kang)(kang)過(guo)(guo)敏(min)認(ren)證權威機(ji)(ji)(ji)(ji)構英國過(guo)(guo)敏(min)協會BAF認(ren)證：小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)最新(xin)(xin)研發(fa)(fa)的(de)(de)(de)(de)抗(kang)(kang)過(guo)(guo)敏(min)原(yuan)技(ji)(ji)術(shu)(shu)程序，能(neng)有效去除(chu)衣(yi)(yi)物中(zhong)(zhong)的(de)(de)(de)(de)過(guo)(guo)敏(min)原(yuan)，包(bao)括(kuo)：塵(chen)螨、貓過(guo)(guo)敏(min)原(yuan)、狗過(guo)(guo)敏(min)原(yuan)、花粉和(he)(he)真(zhen)菌(jun)(jun)過(guo)(guo)敏(min)原(yuan)五種，去除(chu)率高(gao)(gao)達99.99%。除(chu)了全(quan)(quan)(quan)面引(yin)(yin)爆(bao)的(de)(de)(de)(de)健(jian)(jian)康洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)滌(di)(di)(di)新(xin)(xin)元(yuan)(yuan)年(nian)(nian)(nian)(nian)，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)近(jin)年(nian)(nian)(nian)(nian)來(lai)還一(yi)(yi)直在推(tui)動(dong)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)的(de)(de)(de)(de)智(zhi)(zhi)(zhi)能(neng)化引(yin)(yin)爆(bao)。徐(xu)(xu)(xu)彭(peng)城(cheng)透露，"2016年(nian)(nian)(nian)(nian)小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)智(zhi)(zhi)(zhi)能(neng)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)的(de)(de)(de)(de)銷量已經突破500萬臺(tai)，2017年(nian)(nian)(nian)(nian)保(bao)(bao)守銷量將(jiang)(jiang)達到800萬臺(tai)，目標(biao)是(shi)(shi)(shi)沖擊1000萬臺(tai)，可以(yi)說(shuo)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)的(de)(de)(de)(de)智(zhi)(zhi)(zhi)能(neng)化市(shi)(shi)(shi)場(chang)引(yin)(yin)爆(bao)非常(chang)(chang)快，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)不只(zhi)(zhi)是(shi)(shi)(shi)在中(zhong)(zhong)國市(shi)(shi)(shi)場(chang)上(shang)(shang)加(jia)速(su)(su)智(zhi)(zhi)(zhi)能(neng)，還在歐美等(deng)(deng)海外(wai)市(shi)(shi)(shi)場(chang)上(shang)(shang)推(tui)動(dong)智(zhi)(zhi)(zhi)能(neng)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)的(de)(de)(de)(de)引(yin)(yin)爆(bao)"。當前，小(xiao)(xiao)天(tian)(tian)(tian)(tian)鵝(e)(e)(e)(e)(e)(e)(e)(e)還以(yi)用戶(hu)需(xu)求為基點(dian)，加(jia)速(su)(su)回歸產(chan)(chan)品(pin)(pin)(pin)科技(ji)(ji)創(chuang)新(xin)(xin)，聯合(he)行(xing)業(ye)巨(ju)頭(tou)京東、立白，打(da)造立體(ti)(ti)化、高(gao)(gao)端(duan)化、智(zhi)(zhi)(zhi)能(neng)化洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)綜合(he)方(fang)案(an)，持續提升"潔癖君"等(deng)(deng)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)機(ji)(ji)(ji)(ji)新(xin)(xin)品(pin)(pin)(pin)帶給用戶(hu)的(de)(de)(de)(de)極致(zhi)洗(xi)(xi)(xi)(xi)(xi)(xi)(xi)衣(yi)(yi)體(ti)(ti)驗(yan)。